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Sr Marketing Analyst, A/B Testing, Zoro


Virtual Worker, IL, US, N/A BUFFALO GROVE, IL, US, 60089-4525 CHICAGO, IL, US, 60603-4013

Date:  Jul 13, 2022

Company Summary: is an eCommerce company that sells business supplies, equipment, and tools—but we’re much more than just a website. We’re a team of people who win and lose together (we prefer winning!). Since 2011, Zoro has been working hard to make it easy for our customers to purchase everything they need to make their businesses go. Zoro currently offers over 4 million products, fast and free shipping, no-hassle returns, and exceptional customer service. We’ve grown quickly in a short time, recently surpassing 450 team members and reaching annual revenue of over $500 million. Add to that our award-winning culture—we were named a Great Place to Work for 2019-20, among other accolades—and we think Zoro is a pretty amazing place to work and grow.


Primary Function:

  • Zoro Tools is hiring a Sr Marketing Analyst - A/B Testing located in Buffalo Grove, Illinois or remote. Our Buffalo Grove office is accessible via Metra/Pace from Chicago to Antioch (North Central Services).
  • We are looking for entrepreneurial-minded talent that thrives in a high-growth, fast-paced,  collaborative environment and embraces a “fail-fast and learn” mentality.
  • The Senior Analyst will combine knowledge of digital marketing and the ecommerce retail industry as well as understanding of web analytics platforms to produce actionable insights and make data-driven recommendations for the organization.  
  • The Senior Analyst will help development and execute fact-based testing, and apply expertise linking a variety of disparate data sources including web, transactional, and third-party data to produce business insights, dashboards, standardized reports, statistical models and customer segmentation that will be presented to business stakeholders and company leadership. 

Duties and Responsibilities: 

  • Execute testing, review results to generate meaningful, actionable interpretations,  Communicate and present to colleagues and executives
  • Assist in analytic projects that uncover actionable customer insights to guide short-term and long-term acquisition and retention efforts.
  • Test campaigns, analyze key metrics, and identify opportunities to increase performance
  • Develop insights on relevant web purchase behavior, customer onsite search behavior, customer segments, customer journey, and purchasing trigger points. 
  • Assist the customer acquisition and customer experience teams with A/B and Multivariate testing.



  • 3-6 years of experience in A/B testing, digital marketing analytics, and/or e-commerce analytics.
  • Represent complex information in easily understood visualization (including Looker, Sheets, Tableau, Excel, powerpoint, etc.).
  • Ability to communicate clearly to executives, channel owners, business stakeholders, and contributing to projects and meetings
  • Strong business acumen in finance, marketing, statistics, or project management.
  • Ability to understand business problems, develop hypothesis, design tests and learn 
  • Experience with data manipulation languages is required (SQL, R, Python, etc.).
  • Experience interacting directly with user experience, onsite search, merchandising, and/or digital marketing teams is desired. 
  • Familiarity with visualization tools and methodology (Looker, Power BI, Tableau).
  • Knowledge of Google Adwords, Google Doubleclick, Google Ads Data Hub, GA360, DV360, or contentsquare is a plus.
  • Academic background in analytics, statistics, marketing, business, or related field. Undergraduate college degree required; MA or MBA preferred 
  • Self-driven, flexible and able to adapt to changing priorities; constantly looking for ways to learn, improve, and innovate.
  • A strong passion for data, charts, analysis, trends, and evangelizing data usage.

Zoro Values and Inclusive Culture:  

We share a commitment to our Zoro values – Win & Lose Together (We prefer winning!), Take Ownership, We Are Transparent, and Aspire to be Customer-Obsessed. Everything we do at Zoro is centered around delighting our customers. It's a natural extension of our company culture and how we care for each other. We believe when we act in ways that are consistent with these values, we can solve any technical challenge that lies ahead of us. As a Zoro employee, you can expect to work with smart, energetic people, learn something every day, and be valued for your perspective. 


Zoro is dedicated to fostering an environment where people of all backgrounds and beliefs are represented, and all team members can be confident that their experiences and perspectives are valued. Zoro aims to empower all employees to learn about, raise awareness, and promote diversity and inclusion through all of our workplace interactions. Zoro is a place where everyone can learn, grow and thrive. 


We recognize the courage and effort it takes to apply for your next opportunity. We also recognize that there is rarely such thing as a perfect candidate. Even if you do not meet every qualification, we still encourage you to apply -- we do not want to miss out on meeting the next person who could emerge as a key contributor to our business and culture.  

Zoro is an Equal Opportunity Workplace and an Affirmative Action Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.