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Direct Mail Manager, Zoro

Location: 

Virtual Worker, IL, US, N/A

Date:  Jun 21, 2022

Company Summary:
Zoro offers millions of products — an endless aisle with everything you need to run your business. We offer fast and free shipping, no-hassle returns, and exceptional customer service. We’ve grown quickly in a short time and are continuing to do so while aggressively growing our revenue. We are excited to be a part of an award-winning culture — we have been named a Great Place to Work for multiple years in a row, among other local and national accolades. We think Zoro is a pretty amazing place to work and grow, and think you will too! 

 

Primary Function:
Reporting to the Director, Integrated Marketing & Planning and working closely with other members of Marketing, the Direct Mail Marketing Manager will lead the strategy, planning, and testing of the Direct Mail program to achieve KPIs and work to create a personalized experience that increases customer engagement and order frequency. This position requires experience and passion for direct mail marketing, curiosity, sense of urgency and drive.

 

Duties and Responsibilities: 

  • Builds strategic vision for the Direct Mail channel to drive customer response and provide a personalized customer experience through ownership of the Direct Mail channel.  
  • Responsible for positive customer growth and response through targeted and personalized direct mail campaigns
  • Create a roadmap in partnership with related business units to get from current state to a personalized communication approach for direct mail that falls within brand parameters and aligns with other marketing channels
  • Create a learning agenda to continually drive customer engagement and response
  • Evaluate campaign performance to create a playbook that outlines key drivers of direct mail performance overall
  • Apply customer analytics and extensive knowledge of customer journeys, lifecycle campaigns, triggered campaigns, awareness initiatives and aligning Direct Mail strategy to drive customer behavior
  • Manage relationship with various stakeholders to gain consensus and drive deliverables, even in the face of ambiguity 
  • Apply experience and customer analytics to choose the right products, categories, layout, using customer data insights, to drive the optimal customer experience
  • Provide strategic direction to partners by writing creative briefs and providing thoughtful creative direction
  • Utilize strong analytical skills and experience using data to translate results into recommendations
  • Prioritize and manage multiple projects simultaneously with superior attention to detail, and ability to identify biggest opportunities based on experience and past performance products, categories, promotions, etc
  • Act as a thought leader with internal partners such as Creative Services and UI/UX to build and optimize templates to improve performance and increase efficiency
  • Create alignment with integrated marketing campaigns and touchpoints across the channel
  • Regularly monitor and proactively report on performance, drive decision making to optimize campaigns, and prioritize analytics requirements to internal partners
  • Ensure that all campaigns are optimized towards their key performance metric, have a clear definition of success defined ahead of campaign launch, and collaborate on the measurement plan
  • Brainstorm new ideas around the incorporation of targeted audience personalization and data science models
  • Align channel goals with Objectives & Key Results (OKRs) 
  • Present strategy and updates in team, department and company meetings 

 

Qualifications 

  • 7+ years of experience in direct mail strategy
  • Bachelor's degree or related professional experience
  • Ability to measure performance and translate data into actionable objectives
  • Experience managing external vendor relationships and partnering closely with various teams such as Data Engineering, Operations, Creative Services, Analytics
  • Strong negotiation, communication and organizational skills
  • Ability to project manage/prioritize multiple projects simultaneously
  • Self-starter who thrives in a fast-paced environment

 

Zoro Values and Inclusive Culture:  
We share a commitment to our Zoro values – Win & Lose Together (We prefer winning!), Take Ownership, We Are Transparent, and Aspire to be Customer-Obsessed. Everything we do at Zoro is centered around delighting our customers. It's a natural extension of our company culture and how we care for each other. We believe when we act in ways that are consistent with these values, we can solve any technical challenge that lies ahead of us. As a Zoro employee, you can expect to work with smart, energetic people, learn something every day, and be valued for your perspective. 


Zoro is dedicated to fostering an environment where people of all backgrounds and beliefs are represented, and all team members can be confident that their experiences and perspectives are valued. Zoro aims to empower all employees to learn about, raise awareness, and promote diversity and inclusion through all of our workplace interactions. Zoro is a place where everyone can learn, grow and thrive. 

We recognize the courage and effort it takes to apply for your next opportunity. We also recognize that there is rarely such thing as a perfect candidate. Even if you do not meet every qualification, we still encourage you to apply -- we do not want to miss out on meeting the next person who could emerge as a key contributor to our business and culture.  

Zoro is an Equal Opportunity Workplace and an Affirmative Action Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.