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SEO Specialist, Zoro


CHICAGO, IL, US, 60603-4013 Remote, IL, US, N/A BUFFALO GROVE, IL, US, 60089-4525

Date:  Sep 7, 2022

Company Summary: 
Zoro offers millions and millions of products — an endless aisle with everything you need to run your business. We offer fast and free shipping, no-hassle returns, and exceptional customer service. We’ve grown quickly in a short time and are continuing to do so while aggressively growing our revenue. We are excited to be a part of an award-winning culture — we have been named a Great Place to Work for multiple years in a row, among other local and national accolades. We think Zoro is a pretty amazing place to work and grow, and think you will too! 

Primary Function:
Zoro is looking for a bright, hard-working, and driven individual to join our team as a Search Engine Optimization (SEO) Specialist. We are looking for someone who is passionate about SEO, who will help evangelize the function, and who will ultimately help build our company up to be the SEO leader in our space. In order to be successful, candidates must be resourceful, creative, and persistent. We’re a hyper-growth, mega-eCommerce site (10M+ URLs) that’s expanding by millions of new pages each year, so being able to think and work at scale will also be key. 
This position will sit within Marketing and will report to the Sr. Manager, SEO. You can expect a high degree of cross-functional interaction with partners across Digital Marketing, Merchandising, Software Engineering, Analytics, and other teams.  
Duties and Responsibilities:

  • Keyword research leading to both large-scale content recommendations and suggestions to drive content marketing strategy
  • Identify opportunities for new traffic and recommending adjustments to taxonomy on a category-by-category basis
  • Identify potential improvements to paid search strategy based on performance data from organic search
  • Review content produced by creative teams to highlight areas of improvement to increase SEO value
  • Implement on-page SEO recommendations
  • Analyze the backlink profile to identify areas of interest for building links at scale


Desired Qualifications:

  • 2-3 years of experience in SEO, experience working with large-scale ecommerce a plus
  • Experience working with a number of SEO suites/tools: Botify, SEMrush, Screaming Frog, ahrefs, etc. 
  • Experience with SEO analytics tools: Google/Bing Webmaster Tools, Google Analytics, Looker, etc. 
  • Proficiency in SQL and Python are a plus
  • Self-motivated 
  • Strong problem-solving and analytical skills 
  • Strong relationship building and influencing skills
  • Excellent written and verbal communication skills
  • Ability to work successfully with cross-functional teams & brands, handling multiple projects and meeting tight deadlines
  • Project management and time management skills are essential

Zoro Values and Inclusive Culture:  Zoro is dedicated to fostering an environment where people of all backgrounds and beliefs are represented, and all team members can be confident that their experiences and perspectives are valued. Zoro aims to empower all employees to learn about, raise awareness, and promote diversity and inclusion through all of our workplace interactions. Zoro is a place where everyone can learn, grow and thrive. 

We recognize the courage and effort it takes to apply for your next opportunity. We also recognize that there is rarely such a thing as a perfect candidate. Even if you do not meet every qualification, we still encourage you to apply -- we do not want to miss out on meeting the next person who could emerge as a key contributor to our business and culture.


Zoro is an Equal Opportunity Workplace and an Affirmative Action Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.