Creative Copywriter - Lake Forest, IL/Janesville, WI

Company Overview

Grainger is a leading broad line distributor with operations in North America, Japan and the United Kingdom. We achieve our purpose, We Keep the World Working®, by serving more than 4.5 million customers with a wide range of products that keep their operations running and their people safe. Grainger also delivers services and solutions, such as technical support and inventory management, to save customers time and money.
 

You Will

Create, edit and proofread purposeful, thought-provoking, emotive messaging that starts with the customer—shifting their hearts and minds to think differently and expand their awareness of the full Grainger offer. Identify market objectives and provide innovative strategies to meet them in a comprehensive variety of channels. Brainstorm, concept and write against straight-forward campaign objectives and briefs with the Creative Design team. 

• Win as one team to provide creative writing and marketing communications strategies to create a seamless customer experience that meets goals
• Apply the customer-first emotive thinking on every piece from initial concepts through completed execution of projects
• Ensure overall marketing and messaging effectiveness is tied to customer insight and can be measured
• Invest in our success to evolve processes, procedures and the tools necessary to ensure the best possible creative outcomes for continuous improvement
• Contribute to the development of marketing plans, campaigns and programs
• Successfully communicate defined marketing goals, objectives and strategies

You Have

• A strong portfolio of work that includes multiple channels (online, display, radio/video, email, direct mail, sales collateral and events)
• Outstanding people skills
• Capacity to motivate and gain commitment at all levels
• Strong oral/written skills
• Familiarity with process development and project management
• 3+ years professional experience
• BA in marketing, advertising, journalism, English or communications related field
• Working knowledge of database environments and project workflow software
• Demonstrated success in a large multi-channel organization and/or agency

DE&I Statement

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.