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Associate Manager, Response Marketing

Date: Apr 24, 2019

Location: LAKE FOREST, IL, US, 600455202

Company: Grainger

Company Overview

Grainger is a global leading broad line supplier of facilities maintenance products serving businesses and institutions. Our 18,000 employees are driven to serve customers and the community in exceptional ways focusing on delivering the highest level of service. The Grainger team works closely with customers to better understand their challenges and provide cost-saving solutions. Grainger's employees serve customers more than 115,000 times every day through multiple channels. As part of a high-performing team, you’ll be able to develop your talents, and make a difference. Grainger is a Fortune 500 company and a perennial member of Fortune magazine's Most Admired Companies list.

Position Description

The Associate Manager Response Marketing and Analysis is responsible for strategy, execution and analysis of Grainger Direct Mail initiatives.  This role is responsible for growing the customer file, increasing LTV and retaining accounts to meet or exceed Grainger’s financial objectives.  The Associate Manager works cross functionally with digital, catalog and ecommerce channels to design, implement and test fully integrated direct response campaigns.

Circulation Planning/Contact Strategy

Develop holistic circulation plan and contact strategy across direct mail and Collateral channels to promote customer growth and retention across all business segments.

Maximize Return on Investment by evolving response marketing across the customer lifecycle by designing and implementing continual test and learn strategies to drive channel optimization

Improve Data Quality by driving continuous improvement of data capture across online and offline channels and identify new methods to increase segmentation data

Work with Finance and Analytics to develop appropriate financial profit and loss statements, recommend customer circulation/depth of file options to drive requisite campaign results based on the requisite ROI.

Apply list segmentation, selection and forecasting of both customer and rental lists. Coordinate with list brokers and facilitate list ordering, if appropriate.

Writes functional business requirements. Responsible for building the marketing communications engine and marketing campaign database.

Ensure logic is applied to ensure single customer relationship and application of general and program specific business rules
Measurement & Analysis

Work with cross functional teams to develop measurement strategy for assigned programs and deliver final read outs for assigned programs.

Leverage marketing databases and analytics tools to measure effectiveness of strategies, model new offers and monitor ongoing channel performance

Aggregate and analyze customer data to refine and evolve customer segments, optimize marketing effectiveness and identify new channel opportunities.

Work with Marketing Operations to design and execute new reporting, develop performance metrics, present findings and make recommendations to marketing team as they relate to existing marketing strategy.

Lead the integrity of marketing data, getting database issues resolved as necessary, incorporating business rule changes, meeting meta data requirements and making other changes as required

 

 

Position Requirements:

5-7 years Integrated Marketing experience in large multi-channel organization

Proven expertise and thorough knowledge of direct marketing metrics

3-5 years’ experience in circulation planning is essential. 

Demonstrated expertise in developing, executing and analyzing integrated marketing programs across channels (digital and offline)  

Excellent oral and written communication as well as interpersonal skills which allow for working with multiple levels of management across the organization.

Ability to influence without authority.

Self-motivator and strong will to get the job done correctly

Strong systemic thinker with track record of anticipating impacts across multiple channels, processes and stakeholders.

Demonstrated knowledge of systems architecture, interfaces, and reporting structures.

Strong analytical and reporting skills required (SAP Business Objects, Crystal Reports, Adobe Workbench, Microsoft Access and Excel).  Demonstrated knowledge of systems architecture, interfaces, and reporting structures

Proven ability to compile and interpret results to make recommendations to senior management

EEOC Statement

Grainger is an Equal Opportunity Workplace and an Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.


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