Programmatic Media Specialist

Work Location Type: Hybrid  

Req Number 324835

About Grainger:

W.W. Grainger, Inc., is a leading broad line distributor with operations primarily in North America, Japan and the United Kingdom. At Grainger, We Keep the World Working® by serving more than 4.5 million customers worldwide with products and solutions delivered through innovative technology and deep customer relationships. Known for its commitment to service and award-winning culture, the Company had 2024 revenue of $17.2 billion across its two business models. In the High-Touch Solutions segment, Grainger offers approximately 2 million maintenance, repair and operating (MRO) products and services, including technical support and inventory management. In the Endless Assortment segment, Zoro.com offers customers access to more than 14 million products, and MonotaRO.com offers more than 24 million products. For more information, visit www.grainger.com.  

 Compensation

The anticipated base pay compensation range for this position is $60,400.00  to $100,700.00.

Rewards and Benefits:

With benefits starting on day one, our programs provide choice and flexibility to meet team members' individual needs, including:

• Medical, dental, vision, and life insurance plans with coverage starting on day one of employment and 6 free sessions each year with a licensed therapist to support your emotional wellbeing.
• 18 paid time off (PTO) days annually for full-time employees (accrual prorated based on employment start date) and 6 company holidays per year.
• 6% company contribution to a 401(k) Retirement Savings Plan each pay period, no employee contribution required.
• Employee discounts, tuition reimbursement, student loan refinancing and free access to financial counseling, education, and tools.
• Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents.

For additional information and details regarding Grainger’s benefits, please click on the link below:

https://experience100.ehr.com/grainger/Home/Tools-Resources/Key-Resources/New-Hire

The pay range provided above is not a guarantee of compensation.  The range reflects the potential base pay for this role at the time of this posting based on the job grade for this position. Individual base pay compensation will depend, in part, on factors such as geographic work location and relevant experience and skills.   

The anticipated compensation range described above is subject to change and the compensation ultimately paid may be higher or lower than the range described above. 

Grainger reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion at any time, consistent with applicable law.  

"This position is not eligible for any form of sponsorship now or in the future. Individuals requiring sponsorship (e.g. OPT or H1B visa status) should not apply. Only individuals authorized to work in the United States now and for the foreseeable future will be considered for this position."

Position Details

The Programmatic Media Specialist supports the Manager of Paid Media in developing and executing Grainger’s programmatic strategy across display, YouTube, and paid social. This role manages end-to-end campaign setup, optimization, analysis, and reporting, while also providing support for media planning, budgeting, and forecasting.

You Will

Channel Ownership

• Support in-house media buying and optimization for core programmatic channels, including display, YouTube, and paid social.
• Manage campaign performance reporting and provide analytical support for insights and evaluations, including cross-channel and profitability analyses.
• Collaborate with external vendors to coordinate campaign execution and testing initiatives.
• Own channel-level budget tracking, reconciliation, and invoice processing for display, YouTube, and paid social campaigns.

Cross-Department Campaign Initiatives

• Serve as the programmatic media representative in cross-functional teams, collaborating with Customer Strategy, Analytics, Audience Enablement, and other stakeholders.
• Support the planning, execution, and performance analysis of incremental and cross-channel campaigns driven by other departments.

Testing & Innovation

• Manage the test-and-learn roadmap for the media channel, overseeing monthly testing initiatives and tracking results to inform optimization strategies.

You Have

• 1 plus years of experience in planning and managing digital media campaigns, preferably across multiple demand-side platforms (DSPs).
• Minimum of 1 year of hands-on media buying experience, with an understanding of campaign execution and performance metrics.
• Bachelor’s degree is required, in Marketing, Business, Communications, or a related field.
• Knowledge of programmatic advertising, including buying strategies and optimization levers.
• Interpersonal and communication skills, with experience presenting insights, delivering recommendations, and advocating for channel initiatives across teams.
• Experience managing multiple projects in a dynamic environment, collaborating with cross-functional teams and brand stakeholders to meet deadlines.
• End-to-end campaign management experience, including planning, activation, optimization, and post-campaign analysis and reporting.
• Analytical and problem-solving skills, with experience in Excel and familiarity with financial planning or marketing budget analysis.
• Experience with process improvements or alternative approaches to media strategy.
• Experience with data management platforms (DMPs) and audience segmentation tools

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, protected veteran status or any other protected characteristic under federal, state, or local law. We are proud to be an equal opportunity workplace.

We are committed to fostering an inclusive, accessible work environment that includes both providing reasonable accommodations to individuals with disabilities during the application and hiring process as well as throughout the course of one’s employment, should you need a reasonable accommodation during the application and selection process, including, but not limited to use of our website, any part of the application, interview or hiring process, please advise us so that we can provide appropriate assistance.