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Paid Search Specialist

Date: Jul 16, 2021

Location: CHICAGO, IL, US, 60603-4013 LAKE FOREST, IL, US, 60045-5201

Company: Grainger Businesses

Grainger is a broad line, business-to-business distributor of maintenance, repair and operating (MRO) supplies and other related products and services. More than 3.2 million businesses and institutions worldwide rely on Grainger for products such as safety gloves, ladders, motors and janitorial supplies, along with services like inventory management and technical support. These customers represent a broad collection of industries including commercial, government, healthcare and manufacturing. They place orders online, on mobile devices, through sales representatives, over the phone and at local branches. Approximately 5,000 suppliers provide Grainger with more than 1.6 million products stocked in Grainger’s distribution centers and branches worldwide.


Primary Function:

•          Responsible for performance management and optimization of core Paid Search marketing programs: SEM Text Ads and PLA

•          Execute the day-to-day tactics to improve Paid Search revenue, new customers, site traffic, conversions, and incremental ROAS


Principal Duties & Responsibilities:

•          Plan Paid Search projects, maintain targeted budget, develop strong internal and external relationships and control risks

•          Support and translate marketing strategies into successful PPC campaigns that are on time, on budget and result in desired outcomes

•          Manage the P/L of the Paid Search channel by tracking, reporting, and analyzing all PPC initiatives and campaigns

•          Manage Search Engine relationships – work with Google & Bing to ensure appropriate monthly budget target objectives and keep abreast of the latest search engine features and tactics

•          Work with Marketing Data Optimization, Analytics, Merchandizing, Technology and other internal business partners to design and execute proactive recommendations that start with the customer

•          Manage Bid optimization tool and vendor relationship by incorporating best practices, performance metric objectives and tool updates for each account

•          Optimize keyword portfolio through testing, bid management, campaign structures, search query analyses, targeted messaging, extensions, etc.

•          Work with internal business partners and vendors to coordinate and communicate project initiatives, define strategy, execute deliverables and make campaign strategic recommendations

•          Execute Product Listing Ads strategy for over a million SKUs and oversee product feed delivery to multiple vendors

•          Proactively develop, execute and analyze tests (ad copy, landing page, strategic, etc.) that improve efficiencies and engage customers with relevant value propositions aligned with their needs

•          Act as Paid Search subject matter expert by driving continued innovation and industry best practices

•          Prepare and provide Search Marketing performance reports, data analyses and proposed action items to internal and external teams

•          Develop and execute Paid Search campaign strategy to support international teams at Grainger

•          Stay current on tools, trends, tactics, news and betas from industry blogs, peer networks and vendors, and educate broader organization and key stakeholders on new opportunities


Preferred Education & Experience:

•          Bachelor’s degree in Marketing, Mathematics, Computer Science, Advertising or equivalent

•          2+ years of experience in managing large PPC programs for well-established online retailers

•          Agency or advertiser-side experience a plus

•          Strong understanding of search engine marketing process and best practices around campaign structure and optimization

•          Proven ability to translate performance data into actionable insights using quantitative analysis

•          Ability to navigate and generate reports from analytics suites such as Adobe Analytics and Google Analytics

•          Excellent written and verbal communication skills

•          Strong project and time management skills with attention to details and focus on quality of results

•          Experience collaborating between organic and paid search programs

•          Proficiency in Microsoft Office programs (Excel, PowerPoint, Word, Outlook, etc.)


EEOC Statement

Grainger is an Equal Opportunity Workplace and an Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.