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Dir, Marketing Optimization & Testing

Date: May 3, 2022

Location: CHICAGO, IL, US, 60603-4013 LAKE FOREST, IL, US, 60045-5201

Company: Grainger Businesses

About Grainger:

Grainger is a leading broad line distributor with operations primarily in North America, Japan and the United Kingdom. We achieve our purpose, We Keep the World Working®, by serving more than 4.5 million customers with a wide range of products that keep their operations running and their people safe. Grainger also delivers services and solutions, such as technical support and inventory management, to save customers time and money.

We're looking for passionate people who can move our company forward. As one of the 100 Best Companies to Work For, we have a welcoming workplace where you can build a career for yourself while fulfilling our purpose to keep the world working. We embrace new ways of thinking and recognize everyone is an individual. Find your way with Grainger today.


Position Details:


The Director of Marketing Optimization will develop opportunities to use data and analytics to improve marketing effectiveness and efficiency, driving eight to nine figures of incremental revenue for Grainger. You will partner with Marketing Technology to determine digital marketing tech stack strategy. Directly oversee audience analysis, attribution, and practical execution of strategic programs across channels. Partner with both the digital marketing channel teams and data science / analytics teams to achieve results. You will also evaluate different optimization tools (eg, Unsupervised, FullContact) and determine the right mix of purchased/proprietary bidding algorithms and will use data from multiple sources to attain deeper insights on strategies that are most effective to promote returns (as defined by a mix of short-term sales and acquiring high-LTV customers). Build prototype data structures and models with minimal dev-team involvement, prove out their value, and subsequently work with the digital product management team to develop more scalable/enterprise versions. This role can also change the way the entire marketing team thinks about optimization, and transform the whole organization's perspective about how we use data to run our business. You will report to Senior Director, Digital Marketing.

Location:  combination of downtown Chicago (Merchandise Mart) and Lake Forest, IL; ability to be in office as needed to lead team

Travel:  approximately 10-20% 


You Will:


  • Grow a talented and high-performance team
  • Identify and use data from multiple sources to provide deeper insights and optimization opportunities than are generally available in single-channel tools
  • Build and test prototype data structures/ models working with data engineering and data science teams (informal leadership)
  • Leverage and evaluate a combination of proprietary and purchased algorithms and tools
  • Advance end to end measurement methodology that is inclusive of cross channel attribution
  • Directly oversee Digital Channel audience analysis, attribution, and practical execution of strategic programs across channels to inform business partners of the attributed metric insights.
  • Partner with both the Digital Marketing Channel Teams, Data Science/ Analytics, and Activation/ Audience strategy teams to achieve results
  • Partner with the Marketing Technology team to define digital marketing tech stack strategy


You Have:


  • Advanced degree in technical/quantitative function (Mathematics, Analytics, Data Science) or MBA
  • Experience with unstructured and structured data, database tools, statistical and data science techniques, and digital marketing software.
  • 10+ years of analytical, data science and marketing experience
  • Mastery of and data science techniques (deep learning, neural networks)
  • Expertise in relevant programming languages (eg, SQL, Python, R)
  • Experience with digital marketing software, technologies and processes.
  • Ability to think "end-to-end" through a process
  • Creative but practical problem solver - 80/20 ability
  • Experience leading teams with gifted technical abilities
  • Strong business acumen and communication skills


Rewards and Benefits:


With benefits starting day one, Grainger is committed to your safety, health and wellbeing. Our programs provide choice and flexibility to meet our team members' individual needs. Check out some of the rewards available to you at Grainger

  • Medical, dental, vision, and life insurance plans
  • Paid time off (PTO) and 6 company holidays per year
  • Automatic 6% 401(k) company contribution each pay period
  • Employee discounts, parental leave, 3:1 match on donations and tuition reimbursement
  • A comprehensive set of emotional, financial, physical and social wellbeing programs


DEI Statement

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace