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Paid Search Strategist

Date: Mar 12, 2018

Location: CHICAGO, IL, US, 60603-4013

Company: Grainger

Company Overview

Grainger is a broad line, business-to-business distributor of maintenance, repair and operating (MRO) supplies and other related products and services. More than 3.2 million businesses and institutions worldwide rely on Grainger for products such as safety gloves, ladders, motors and janitorial supplies, along with services like inventory management and technical support. These customers represent a broad collection of industries including commercial, government, healthcare and manufacturing. They place orders online, on mobile devices, through sales representatives, over the phone and at local branches. Approximately 5,000 suppliers provide Grainger with more than 1.6 million products stocked in Grainger’s distribution centers and branches worldwide.

Located downtown Chicago, Gamut is a start-up operation being launched by Grainger.  The company is developing an innovative, new e-commerce platform that will leverage technology, structured data, and customer insights to launch a successful new business. This is an exciting opportunity to help develop a dynamic organization from the ground up and explore numerous career development possibilities as the company continues to grow.


Position Description


  • Implement best in class strategies and tactics from the ground up as a key part of the Digital Marketing team. You will receive guidance and all the skills necessary to excel across all digital marketing, but you must have a solid Paid Search foundation, with at least 2-3 years of experience.
  • Learn, grow, and contribute. We don’t expect you to have all the answers, but your logic, puzzle-solving skills, and creativity allow you to quickly create or find answers.


About You:

  • You have an insatiable curiosity—always learning, always trying, always challenging yourself to do more and do better.
  • You want to learn from and work with the best to bring out the best in yourself and others.
  • You have an analytical background and think systematically, logically, scientifically.
  • You are creative enough to always see alternative approaches, not just accepted practice.
  • You work hard and are driven by accomplishment and personal growth.
  • You find humor and optimism in everything.
  • You love spreadsheets.
  • You never cut corners just to make work easier, but you see elegance in efficiency.
  • You hear what people mean, not what people say.
  • You don’t talk about doing things—you actively do them or rapidly learn how.
  • You plan ahead and are always organized and on time.
  • You see problems as gifts and love to unwrap the unknown to see what’s inside.

Primary Function:

  • Learn all Digital Marketing channels broadly, cohesively, but specialize in Paid Search/PLA to start.
  • Execute day-to-day tactics to increase revenue, site traffic, and conversions, including building keywords and audiences, running audits, deploying findings, and reporting.
  • Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, search query reports.
  • Help manage external relationships by working with Google, Bing, Facebook, and other vendors to ensure objectives are hit and new features and betas are considered and built.
  • Track, report, and analyze all digital marketing initiatives and campaigns.
  • Work with Onsite Search, Product Managers, UX, Merchandising, and other internal business partners to refine shared understanding of our customers and products.
  • Familiarity of SEM Best Practices to include keyword research with landing page development, meta, title tags, link building, canonical tag usage & site navigation.
  • Prepare and provide Digital Marketing performance reports, analytic reports, data analysis to internal and external teams and provide action items based on findings.
  • Learn and stay current on evolving SEM tools, trends, tactics, and strategies, and educate broader organization & key stakeholders on new opportunities. 

Position Requirements:

  • Bachelor’s degree in Mathematics, Statistics, Information Management, Engineering, Physics, or equivalent experience
  • Proficient in quantitative analysis/analytical thinking with proven ability to translate analysis into actionable and valuable insights
  • Ability to navigate and generate reports from Google Analytics, Google Suite, or similar systems.
  • Proven detail-oriented skills with excellent analytical skills.
  • Proficiency in Microsoft Office programs (Excel, PowerPoint, etc.)
  • Solid organizational and project management skills.
  • Attention to detail and focus on quality of results, i.e. identify the intentional grammar issues in this job description.
  • Fast-paced, open environment with the smartest coworkers you’ll meet.


Bonus Skills:

  • Adwords scripting, SQL, Python, Big Query, DoubleClick Search, SEO, Google 360 Suite

EEOC Statement

Grainger is an Equal Opportunity Workplace and an Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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