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Paid Search Specialist

Date: Apr 8, 2018

Location: CHICAGO, IL, US, 606614555

Company: Grainger

Company Overview

Grainger is a broad line, business-to-business distributor of maintenance, repair and operating (MRO) supplies and other related products and services. More than 3.2 million businesses and institutions worldwide rely on Grainger for products such as safety gloves, ladders, motors and janitorial supplies, along with services like inventory management and technical support. These customers represent a broad collection of industries including commercial, government, healthcare and manufacturing. They place orders online, on mobile devices, through sales representatives, over the phone and at local branches. Approximately 5,000 suppliers provide Grainger with more than 1.6 million products stocked in Grainger’s distribution centers and branches worldwide.

 

Position Description

Primary Function

  • Responsible for acquiring new customers and generating orders through execution of core Paid Search marketing programs: RLSA and general remarketing, PLA, YouTube, GDN, acquisition, nurture and growth initiatives
  • Execute the day-to-day tactics to improve Paid Search revenue, new customers, site traffic, conversions, margins, incremental ROAS and CPA

 

Principal Duties & Responsibilities

  • Plan Paid Search projects, maintain targeted budget, develop strong internal and external relationships and control risks
  • Support and translate marketing strategies into successful PPC campaigns that are on time, on budget and result in desired outcomes
  • Manage the P/L of the Paid Search channel by tracking, reporting, and analyzing all PPC initiatives and campaigns
  • Responsible for forecasting and budgeting of channel
  • Manage Search Engine relationships – work with Google & Bing (and other top search engines) to ensure appropriate monthly budget target objectives and keep abreast of beta testing
  • Work with Strategy, Product Management, Ecommerce and other internal business partners to provide product merchandising support and proactive customer-centric campaign recommendations
  • Manage Bid optimization tool and vendor relationship by incorporating best practices, performance metric objectives and tool updates for each account
  • Manage relationship with agency to meet and exceed business objectives through proper budget management, bid optimization, keyword strategy, testing and innovation
  • Optimize keyword portfolio through testing, bid management, campaign structures, extensions, etc. across Google, Bing and related channels outside of Search (i.e. YouTube, Gmail, GDN, etc.)
  • Execute marketing invoicing and insertion orders, and maintain online marketing budget spend
  • Work with internal business partners and vendors to coordinate and communicate project initiatives, define strategy, execute deliverables and make budget recommendations
  • Execute Product Listing Ads strategy for over a million SKUs and oversee product feed delivery to multiple vendors
  • Proactively develop, execute and analyze tests (ad copy, landing page, etc.) that improve efficiencies and engage customers with relevant value propositions aligned with their needs
  • Act as Paid Search subject matter expert by driving continued innovation and industry best practices
  • Participate in MSA, SOW contracts, addendums and vendor reviews with Vendor Relationship team
  • Prepare and provide Search Marketing performance reports, data analyses and proposed action items to internal and external teams
  • Provide mentoring, guidance and training to junior marketing/SEM staff
  • Develop and execute Paid Search campaign strategy to support international teams at Grainger
  • Stay current on tools, trends, tactics, news and betas from industry blogs, peer networks and vendors, and educate broader organization and key stakeholders on new opportunities

Position Requirements:

Preferred Education & Experience

  • Bachelor’s degree in Marketing, Mathematics, Computer Science, Advertising or equivalent
  • 2+  years of experience in managing large PPC programs for well-established online retailers
  • Agency or  advertiser-side experience a plus
  • Strong understanding of search engine marketing process and best practices around campaign structure and optimization
  • Proven ability to translate performance data into actionable insights using quantitative analysis
  • Ability to navigate and generate reports from analytics suites such as Omniture, CoreMetrics and Google Analytics
  • Excellent written and verbal communication skills
  • Strong project and time management skills with attention to details and focus on quality of results
  • Experience collaborating between organic and paid search programs
  • Proficiency in Microsoft Office programs (Excel, PowerPoint, Word, Outlook, etc.)

 

EEOC Statement

Grainger is an Equal Opportunity Workplace and an Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.


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