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Digital Analyst - Remote

Date: Jul 28, 2018

Location: Green Bay, WI, US, 54301

Company: Imperial Supplies

Imperial Supplies is seeking an experienced eCommerce Analyst to own and manage our Google Analytics platform. As THE subject matter expert, you will directly impact strategy and growth objectives by looking beyond standard web analytics and providing information, actionable insights and recommendations to the eCommerce team. You will need a strong understanding of research methodologies and be able to transfer data into actionable, well-written documents and presentations.  Data and insights created in this role help to develop campaigns, optimize site usage and navigation, increase knowledge audiences and answer key business questions.

*Will consider remote candidates with flexibility to travel to Green Bay, WI for occasional visits * 

 

  • Analyze data to identify trends, root causes and implications of results.
  • Lead development of KPIs, forecasting models and dashboards. Formalize goal setting and success measurement process for new enhancement web projects.
  • Identify reporting requirements, monitor the reporting implementation, evaluate post-launch metrics and provide next steps recommendations. 
  • Provide actionable quantitative and qualitative insights across digital channels
  • Manage customized Google Analytics deployment through Google Tag Manager leveraging Enhanced Ecommerce and custom event tracking for web, mobile and mobile apps
  • Manage the governance and integrity of the Google Analytics environment including creation and maintenance of documentation for all tracked events; accounts, custom dimensions, views, filters, segments, custom tags, dashboards and reporting
  • Support Email Marketing, Social Media Marketing and Print Marketing to ensure marketing efforts are being tracked in Google Analytics
  • Ensure data integrity and testing processes are followed for reporting and research tools. Work with internal and vendor support teams to report and resolve data discrepancies
  • Make recommendations for software productivity tools, processes and digital analytics roadmap

 

Minimum Requirements

  • Bachelor’s degree in Marketing or Business Administration and Google Analytics certification
  • 2+ years of Google Analytics platform experience including 1.5 years of experience with Google Tag Manager and Enhanced Ecommerce required
  • Direct experience with custom events, analyzing website performance, developing data driven projects, creation and maintenance of objects within platforms (accounts, custom dimensions, views, filters, segments, custom tags, dashboards and reporting). Experience in determining, developing and documenting validation plans for data as well as reports/dashboards

 

Preferred Requirements

  • 4+ years of Google Analytics platform experience including 1.5 years of experience with Google Tag Manager and Enhanced Ecommerce.
  • Knowledge of interactive marketing trends, concepts and practices. Experience using data visualization tools (e.g. Tableau or Domo).
  • Experience in Fleet or MRO industry a plus

 

Skills

  • Ability to work in cross-functional teams and communicate at all organizational levels
  • Proficiency in Microsoft Office suite, strong Excel skills
  • Problem resolution skills and results oriented
  • Superb organizational skills
  • Ability to handle multiple projects and meet tight deadlines

 

Imperial offers

  • A competitive wage, annual bonus opportunity, and industry leading benefits including immediate health, dental, vision, life, and disability insurance.
  • Excellent work-life balance, 18 days paid time off plus paid holidays
  • Generous profit sharing and 401K programs
  • Education reimbursement and opportunities for internal advancement & professional growth

 

Imperial is an Equal Opportunity / Affirmative Action Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.


Nearest Major Market: Green Bay

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