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Digital Analytics Manager

Date: Jan 21, 2019

Location: GREEN BAY, WI, US, 543015160

Company: Imperial Supplies

Help us drive record-breaking, double-digit growth!

 

Imperial Supplies is a growing distributor within the Grainger family of companies. Our growth is fueled by collaborative teams dedicated to providing an unparalleled customer experience.

 

Businesses of all sizes trust Imperial for quality fleet maintenance products and innovative inventory solutions. Servicing the transportation industry since 1958 with a “Customer is King” attitude, we partner with more National fleet customers than all of our competition combined.

 

Due to aggressive growth initiatives, we are adding a Digital Analytics Manager role. This individual will build and develop the analytics strategy of our eCommerce business and have a direct impact on the digital direction & strategic influence of our brand and marketing initiatives. 

 

The Digital Analytics Manager will

 

  • Lead the development and execution of fact-based reporting, and apply expertise linking of a variety of disparate data sources including web, transactional, and third-party data to product business insights, dashboards, standardized reports, statistical models and customer segmentation.
  • Serve as the subject matter expert for Google Analytics, working closely with business stakeholders, internal IT and third-parties to implement best practices and continually improve the end-to-end flow of eCommerce information.
  • Identify optimization opportunities and high-value segmentation strategies. Provide actionable insights and build collaborative working relationships with team members across the organization.
  • Be the primary resource for analytics including web, mobile (apps and site), eMail and cross platform reporting. Establish KPIs and related metrics, analyze website key performance metrics & competitive trending and be responsible for the digital analytics roadmap.
  • Maintain relationships with various vendor partners, ensuring accuracy of information and troubleshooting any issues on an ongoing base.
  • Manage and develop staff to include coaching and engagement of analytics team members.
  • Provide meaningful analysis and trends by understanding sources of data and conditions to explain outcomes to stakeholders. Identify trends and implications of the results, course correcting when necessary.

                                                                                                                                                                                                               

MINIMUM REQUIREMENTS: 

  • Bachelor’s degree in mathematics, computer science, analytics, statistics, marketing, business or related field.
  • 3+years of experience in digital analytics, digital marketing analytics and eCommerce analytics.
  • Power user of Google Analytics with a complete understanding of enhanced ecommerce, segments, audiences, product lists, custom dimensions, events and data imports.
  • Experience with Google Data Studio building dashboards.
  • Strong business acumen in finance, marketing, statistics or project management and ability to understand business problems, develop hypothesis, design test and learn.
  • Knowledge of interactive marketing trends, concepts and practices.
  • Knowledge of advanced Excel formulas; mastery of and comfort with large data sets.

 

PREFERRED REQUIREMENTS:

  • Master’s degree in mathematics, computer science, analytics, statistics, marketing, business or related field.
  • Familiarity with visualization tools and methodology.  
  • Experience using Coremetrics, Omniture and/orLitmus and data manipulation languages (SQL, R, Python, etc.).   
  • Knowledge of SEO, Google Adwords, Google Doubleclick, or Clicktale and A/B testing.
  • Leveraging APIs to extract data from Google Analytics, Google Adwords, etc.

 

Imperial offers

  • A competitive wage, annual bonus opportunity, and industry leading benefits including immediate health, dental, vision, life, and disability insurance.
  • Excellent work-life balance, 18 days paid time off plus paid holidays
  • Generous profit sharing and 401k programs
  • Education reimbursement and opportunities for internal advancement & professional growth

 

 

Imperial is an Equal Opportunity / Affirmative Action Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.


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