Digital Media Lead

Work Location Type: Hybrid 

As a leading industrial distributor with operations primarily in North America, Japan and the United Kingdom, We Keep The World Working® by serving more than 4.5 million customers worldwide with products delivered through innovative technology and deep customer relationships. We’re dedicated to providing value for customers, fostering an engaging culture for team members and driving strong financial results.

Our welcoming workplace enables you to learn, grow and make a difference by keeping businesses running and their people safe. As a Great Place to Work-Certified™ company, we’re looking for passionate people to join our team as we continue leading the industry over our next 100 years.

Position Summary

The Digital Media Lead is responsible for managing high-volume, dynamic-paid search program focused on driving revenue growth for both new and existing customers while adhering to spending and revenue targets. This role involves leading campaign management and performance analysis efforts to optimize incremental revenue growth.

Key Responsibilities

•            Paid search campaign management (Performance analysis, program health checks and optimization efforts)

•            Project manage rapid testing initiatives in support of incremental ROAS goals.

•            Prepare and present performance reviews and opportunity area discussions with the Marketing Leadership

•            Oversee product feed management and collaborate with the broader Grainger technology team to perform daily health checks and resolve issues.

•            Work with Google, Microsoft, and Search Ads 360 vendor teams to ensure PPC program objectives are met, troubleshoot issues and stay informed of new capabilities for program optimization.

•            Grow and optimize keyword portfolio through rapid testing: data analysis, bid strategy, audience / product, ad copy, landing page, etc.

•            Automate processes, reporting and alerts.

•            Work with internal business partners and vendors to coordinate and communicate project initiatives, define strategy, make budget recommendations and execute ROI deliverables.

Requirements

•            Bachelor’s Degree or equivalent experience.

•            3+ years of experience managing large scale paid search program for well-established online retailer.

•            Strong understanding of paid search channel and best practices (campaign structure, geo/rapid testing, bid strategy management)

•            Experience with product listing ads (PLA) and product feed optimization, preferred.•           

•            Proficient in quantitative analysis / analytical thinking with proven ability to translate analysis into actionable and valuable insights and recommendations.

•            Ability to navigate and generate reports from Google Ads, Microsoft Ads, Google Analytics, Adobe Analytics and Power BI

•            Strong verbal and written communication skills for comprehensive performance updates and troubleshooting

•            Proven ability to build and influence cross-functional external and internal partnerships.

•            Strong project management and time management skills, with attention to detail and a focus on quality of results

•            Experience collaborating with Organic/SEO teams and Testing & Analytics teams, preferred.

•            Proficiency in MS Office Suite - Excel, PowerPoint, Word, Outlook, Teams

Rewards and Benefits:
Our programs provide choice and flexibility to meet your individual needs. Check out some of the benefits available to you with Grainger (may vary based on hours worked):

• Medical, dental, vision and prescription drug coverage
• Paid time off (PTO) and up to 12 company holidays per year (dependent on home province)
• Life insurance coverage, including spousal and dependent life insurance.
• Employee Family Assistance Program to help team members with physical, emotional, mental, financial and other concerns
• Registered Retirement Savings Plan & Defined Contribution Pension Plan to help you save for your financial future
• Educational & Professional Membership Fee Assistance program
• Employee discounts, team member perks and more!

DEI Statement

We encourage you to apply even if your experience doesn't perfectly match this job post as you may still be the right candidate for this role or others. We aspire to create a culture where everyone is comfortable being who they are, can learn and grow to realize their full potential, and is recognized and rewarded for their impact.

We are proud to be an equal opportunity workplace. All qualified applicants are considered for employment without regard to race, religion, sex, sexual orientation, gender identity, national origin, age, or disability. Should you need a reasonable accommodation during the application and selection process, please advise us so we can provide appropriate assistance.

Pre-employment background checks are required for all external candidates. Internal candidates undergo a background check when they move from a non-driving role to a driving role.