Bilingual Copywriter

Work Location Type: Hybrid 

As a leading industrial distributor with operations primarily in North America, Japan and the United Kingdom, We Keep The World Working® by serving more than 4.5 million customers worldwide with products delivered through innovative technology and deep customer relationships. We’re dedicated to providing value for customers, fostering an engaging culture for team members and driving strong financial results.

Our welcoming workplace enables you to learn, grow and make a difference by keeping businesses running and their people safe. As a Great Place to Work-Certified™ company, we’re looking for passionate people to join our team as we continue leading the industry over our next 100 years.

Primary Function:

This role assumes responsibility for developing textual rich content strategies for assigned Grainger product categories. You will research different MRO and work with merchandisers and other in-house product experts to develop plans for using copy to address common customer questions and improve their discovery and selection of products. You are also responsible for implementing the plan by writing and editing copy that is clear and accurate and that follows quality standards and style guidelines.  The Bilingual Technical Copywriter will report directly to the Onsite Search & Content Manager and is an affiliated team member of the Grainger Canada Merchandising department.

This role is a hybrid full-time position (3 days in office, 2 days from home) based out of 123 Commerce Valley Drive East, Thornhill, Ontario.
 

Principal Duties and Responsibilities:

This role is responsible for developing and executing textual rich copy strategies and tactics associated with optimizing onsite search, SEO and to answer common customer questions.

Responsibilities include:

• Research assigned products to develop an understanding of how they work and how customers use them to ensure an effortless customer selection experience
• Work with Merchandising Strategy to develop approach for using textual rich content to inform customers about assigned products and illustrate value of assortment
• Write product copy that meets publishing standards for print and digital publications by anticipating and addressing common customer questions to help customers make fast purchase decisions
• Collaborate well with partners such as Product Information and Search, Content Strategy, Marketing, and other Publishing teams to ensure that copy produced augments and complements other presentation elements (e.g., product data, photography, and site structure)
• Research and sufficiently document all copy statements to ensure they are supported by manufacturer literature, industry standards, product data, or Merchandising guidance
• Maintain awareness of competitors' performance to ensure our publications exceed industry standards.
• Maintain clarity and consistency of copy style, ensuring the team's editorial style guide reflects any revisions or additions discussed with Onsite Search & Content Manager
• Support merchandising improvement projects

Preferred Education & Experience:

• Must have 2-3 years of experience in large, multi-channel organizations
• Bilingual French/English is required
• Proven short-form copywriting experience, particularly within the eCommerce space. 
• Experience with technical product information and feature-benefit copy principles, and the ability to translate them into concise, customer-friendly language
• Strong experience with rules of grammar, punctuation, and style
• Working knowledge of keyword research and basic SEO principles
• Natural curiosity about how industrial product work
• Proven success working in teams with dynamic, analytics-driven, multi-channel work environments
• Understanding of Product Information Management systems and product data management methodologies; experience with Stibo Systems (STEP) is an asset.
• High attention to detail / proven organizational skills
• Familiarity with product taxonomy research; demonstrated ability to translate research into tactical actions
• Strong communication skills, detail orientation and business acumen
• High-level knowledge of the MRO (Maintenance, Repair, and Operations) industry and industrial products a strong plus
• Adept at prioritization and multitasking
• Ability to work independently as well as in a team environment
• Strong systemic thinking and problem solving skills
• Demonstrated interpersonal and relationship building skills
• Strong Microsoft Office skills

Rewards and Benefits:
Our programs provide choice and flexibility to meet your individual needs. Check out some of the benefits available to you with Grainger (may vary based on hours worked):

• Medical, dental, vision and prescription drug coverage
• Paid time off (PTO) and up to 12 company holidays per year (dependent on home province)
• Life insurance coverage, including spousal and dependent life insurance.
• Employee Family Assistance Program to help team members with physical, emotional, mental, financial and other concerns
• Registered Retirement Savings Plan & Defined Contribution Pension Plan to help you save for your financial future
• Educational & Professional Membership Fee Assistance program
• Employee discounts, team member perks and more!

DEI Statement

We encourage you to apply even if your experience doesn't perfectly match this job post as you may still be the right candidate for this role or others. We aspire to create a culture where everyone is comfortable being who they are, can learn and grow to realize their full potential, and is recognized and rewarded for their impact.

We are proud to be an equal opportunity workplace. All qualified applicants are considered for employment without regard to race, religion, sex, sexual orientation, gender identity, national origin, age, or disability. Should you need a reasonable accommodation during the application and selection process, please advise us so we can provide appropriate assistance.

Pre-employment background checks are required for all external candidates. Internal candidates undergo a background check when they move from a non-driving role to a driving role.